Creating a brand, or an identification, for your business can be a challenge. There are many issues to be mindful of.
1. At SWIP DESIGN we believe, first and foremost, that you should stand out in the crowd. If you are different you make an impression and become memorable.
This often means that you may need to break some rules. You just have to be careful which ones you break. As an example, having business names spelled incorrectly is completely acceptable, but putting the whole name upside down is not. Not yet, anyway…
2. If you are creating a completely new brand don’t create obstacles for yourself. Make your business name easy to spell, easy to remember, easy to pronounce.
Having to spell your business name each time you are on the phone will soon drive you potty.
3. Make your brand strategy an integral part of your business plan. It is worth doing. Many corporations have brands that are worth far more than their factories and other assets.
4. Do it once, Do it right. The brand that you develop must be tried and tested before you invest a lot of money into promoting it. Sometimes there are unexpected reasons why you should change your name. We all have heard of brands that mean something inappropriate in another language, for example.
5. Know your target market, and listen to your customers. This is a crucial point in creating a niche for your business. The time to listen is always as early as possible. It is no good sticking with a brand or business approach if it is not going to work. Don’t throw good money after bad.
At SWIP DESIGN our focus is to create your brand, which will distinguish your product or service from your competitors. However, we do NOT create your identity. Identity is NOT synonymous with brand. The identity deals with what your company IS and this information is what we need to base our design work on. Other companies will charge a lot more than us for branding, and often justify this by creating a long document telling you what your company IS. That is not what we are about.
Some samples of previous work:
GREAT VALUE BRAND PACKS
(Use the coloured boxes to select your desired pack)

YELLOW PACK :

1 Designer creates:
1 Logo to your specifications.
Includes 1 revision.
Ready in 5 working days.

Yellow Pack
NZ$ 180.00  

GREEN PACK :

2 Designers create:
Choose from 3 different custom Logo concepts.
Includes max 2 revisions.
Ready in 5 working days.

Green Pack
NZ$ 360.00  

BLUE PACK :

2 Designers create:
Choose from 5 different custom Logo concepts.
Includes Unlimited revisions.
Ready in 5 working days.

Blue Pack
NZ$ 680.00  
Also includes:
1 x Business Card Design
1 x Letterhead
 

RED PACK : as per BLUE PACK PLUS

5 Page Custom Website
1 Domain name registration (1 year)
Web Hosting / Support for 1 year
10 Email address

Red Pack
NZ$ 1980.00  
Use NameBoy to check for a domain name :

For New Zealand sites try http://www.webdrive.co.nz/
 
ADDITIONAL EXTRAS :

SWIP Design can also provide : Printing Services : Signage : Brochures : Stationery : Posters : 3D Graphics : Branding Strategy : Web Services : Vehicle Graphics ... etc (Please refer to Graphics Section for more information.

Feel free to contact us if you have any queries. (Use the coloured boxes to select your desired pack)

Extras Pack
ONLINE ORDER FORM COMING SOON
 
welcome visitor : : feel free to contact us : updated : 20 October 2006 : copyright © 2006 Jonas : DESIGNER : +64 (0)21 066 5165
James : DESIGNER : +64 (0)27 542 1939